PrepaYd Inc. Opens Multi-Functional Level 1 PCI Compliant Call Center to Cross ...
21.06.11
NEWPORT BEACH, Calif., Jun 21, 2011 (BUSINESS WIRE) --
PrepaYd, Inc. (PPDC.PK) announced today that one of its wholly owned
subsidiaries opened an in-house Level 1 PCI Compliant call center to
service its new and existing customers. The company was previously
outsourcing 100% of its tier-one customer support to its payment
processor, but has implemented a hybrid call center to direct targeted
call traffic during normal business and peak hours to its own call
center. The decision was partly based on the company's belief it has
reached the critical customer mass necessary to economically offer an
in-house call center, as well as the company's intention to turn a
necessary cost of doing business into a revenue generating division.
"Originally we looked at every call a customer makes to our company as
an opportunity to serve the customer and learn how to build and provide
better products and services. Now we have gone a step further by turning
the calls we receive into opportunities to upsell our customers with
additional PrepaYd product offerings. It's like free marketing since the
cost to generate the call is already factored into our business model.
It's a real win-win situation for PrepaYd, Inc.," stated Bruce Berman,
CEO of PrepaYd, Inc.
Source: MarketWatch (press release)